On Wednesday 30 November, at 22η Meeting of the Regional Council of Attica, the appointment of the Development Agency «New Metropolitan Attica S.A.» was approved as a Tourism Management and Promotion Agency - DMMO (Destination Management and Marketing Organization) in the Region of Attica. The Region of Attica, utilizing the provisions of Law 4875/2021, which provides for regulations that enhance the formulation and implementation of policies for tourism development at national, regional and local level, provides an answer to the modern needs and challenges of a sustainable tourism product. In addition, it recognises as a priority at national level the linking of sustainability and viability, environmental protection and cultural heritage with the development of the tourism sector, so that the individual activities are carried out in balance with each other.
Therefore, the Regional Council took the relevant decision to establish the DMMO, following the recommendation of the General Directorate of Sustainable Development and Climate Change, which had already given a positive opinion to operate a Tourism Management and Promotion Organization from the Development Agency of the Region of Attica. The operation of such a modern and flexible structure will complement and strengthen the work already carried out by the Region of Attica for tourism development, for the benefit of the tourism sector, the regional economy and the local communities of Attica.
The Governor of Attica George Patoulis, after the decision to establish a DMMO was taken, he said: «The Region of Attica is implementing an integrated strategic plan with the aim of tourism to be an accelerator for economic growth and the well-being of citizens. The promotion of tourism in Attica is a crucial stake in the development of the Region and the national economy. As an administration we are constantly investing in upgrading the infrastructure of Attica. In cooperation with the Ministry of Tourism and all relevant bodies, we are developing the framework for the implementation of steps that will lead through tourism development to the strengthening of the regional economy and the prosperity of local communities. The establishment of a Tourism Management and Promotion Organization, DMMO, through the Development Organization of the Region of Attica, the «New Metropolitan Attica» will play a leading role in the implementation of this strategic plan.
The DMMO will become the ideal public-private partnership for the more effective co-development of the destination, with modern and sustainable concepts, understanding international trends, experiences and practices. At the same time, it will complement actions and interventions implemented by the competent Directorate of Tourism of the Region, which is active in the preparation and implementation of tourism promotion programs to promote the destination of Attica in Greece and abroad, participation in tourism exhibitions and conferences tourism content in Greece and abroad, the production of audiovisual material and media tourism promotion and the implementation of programs for tourism development of the.
The Development Agency «NEA METROPOLITIKI ATTIKI S.A.», having the know-how for the operation of the Tourism Management and Promotion Organization, has already prepared a study on the preparation and maturation for the creation of the DMMO (which is currently under consultation, see here) and has proceeded with the necessary amendments to its Articles of Association and Internal Service Regulations (I.S.R.), in accordance with the provisions of Law 4875/2021.
The DMMO of the Region of Attica is going to create multiple benefits for the tourism sector and the Region itself, through the promotion of actions for the development and management of tourism products, the promotion of cooperation between the different stakeholders of the tourism sector - indicatively through quality agreements, memoranda of understanding, thematic clusters, etc., the provision of strategic information to support the decision-making of the different stakeholders and the promotion of sustainability and green interventions.
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