The actions of Marketing Greece for promoting Greek tourism to an international audience, which this year will take into account that Greece, according to the latest report by the international institute Ipso and in particular the 2020 Anholt-Ipsos Nation Brands Index, has returned to 5th place in terms of its reputation in the tourism.
As he points out in AP-MPE η Ioanna Dretta, managing director of Marketing Greece, the private sector non-profit organization for the promotion of Greek tourism, Greece must now communicate its messages in light of the fact that it is a global Brand with international recognition. I would also like to note here the very important presence of our country on the cover of the magazine. Monocle, on the occasion of Greece's first place in the survey soft power superstars.
It is therefore of paramount importance that the techniques used to attract tourists in the past are not included in the current communication agenda. “We must communicate based on the fact that we are fifth in the world,” notes Ms. Dretta, and Marketing Greece's next promotional campaign will be based on this premise.
Meanwhile, in early December, Marketing Greece will present a communication campaign for outdoor activities in Greece, which are compatible with the requirements of Covid 19, On the other hand, they highlight the experiential and authentic character of Greek tourism products, as Ms. Dretta points out. The current campaign will include all modern communication tools, using images and videos as vehicles.
