Since the marketing entered well into all of our lives, on the one hand we perceive the potential and dynamics of business from a different perspective, on the other hand marketing promotion has «bombarded» individuals, potential and non-consumers alike, with a huge amount of information that is impossible to manage.
The vast information that the modern person receives about the products available to him, the best sales points, the best prices and what's new, from many different sources and at such high speed, which is impossible to stay in his brain and process the large amount of information and stimuli he receives every day.
Of course, the development of technology combined with the more immediate and daily use of the internet has played an important role in all this.
Nowadays, people are educated and handle most, if not all, of their work, education, information, entertainment and even shopping online.
Thus, this trend and change of the individual has been perceived and exploited by the business community on their side, in order to increase their reputation, sales, profits and viability.
All of the above have resulted in businesses focusing and investing in marketing and promotion on the internet, in order to achieve their overall growth and to establish the audience and clientele they desire.
Thus, very often one will find while browsing social media that they are presented with paid advertisements referring to specific products such as: notebooks and Corporate gifts where with a selection, they take him to the website of the company and the market of the specific products.
So, without even going through the process of looking for notebooks and business gifts, someone can find out about prices, any offers and the company in question, just from an advertisement that was presented to them.
In addition to the eventual sale and establishment of each business, the purpose is the product such as the calendar and business gifts, stay in the consumer's subconscious like the business and thus know where to look when the need arises.
Also, with this way of advertising, it is like challenging the needs of consumers and especially if they are in a shopping mood, it is too easy to buy notebook or inquire about business gifts.
