Netflix – EOT: Worldwide streaming for Greek tourism products

A Memorandum of Cooperation to promote Greece was signed by Dimitris Fragakis, Secretary General of the Greek National Tourism Organization (GNTO), and Madeleine de Cock Buning, Netflix’s Vice President of Public Policy for Europe, Madeleine de Cock Buning, opening up new prospects for joint initiatives aimed at showcasing Greece’s natural beauty and cultural wealth to the world.

Through the Memorandum of Cooperation, Netflix, a leading provider of digital streaming services, is committed to supporting Greece’s tourism industry, by leveraging the global popularity of its content to showcase Greek landscapes around the world. The mutual collaboration between Netflix and the Greek National Tourism Organization (GNTO) includes the production of a video by Netflix that will be used by the GNTO for promotional activities, while at the same time allowing the EOT to use Netflix’s material to produce new content.

As part of the signing ceremony, the two sides discussed the possibility of future collaborations, recognizing that strengthening the audiovisual sector and promoting the country through it are national objectives. Furthermore, they expressed their unwavering commitment to continuing their joint efforts to promote Greece by supporting the audiovisual industry.
The Secretary General of the Greek National Tourism Organization, Dimitris Fragakis, stated: «The Greek National Tourism Organization is proud to partner with Netflix to showcase Greece as a premier destination, highlighting its breathtaking landscapes and rich cultural heritage. Through this partnership, we aim to establish Greece as an ideal location for future audiovisual productions. Leveraging Netflix’s global reach, this partnership aims to attract tourists and filmmakers, making Greece a magnet for travel and film productions.».

Madeleine de Cock Buning, Netflix’s Vice President of Public Policy for Europe, the Middle East, and Africa, stated: «By harnessing the power of imagery and storytelling, Netflix is partnering with the Greek National Tourism Organization to showcase Greece’s beauty to the world. Our partnership with the GNTO is a milestone for Netflix, as it allows us to showcase Greece’s unparalleled beauty to millions of viewers, bringing them closer to its history, culture, and landscapes, as depicted in our productions.»