A graph of the last six months' ratings statistics shows what was the truly unexpected TV surprise of the year gone by. And that is none other than ERT's new digital platform that has literally taken off, especially in recent months.
It seems incredible even to the people who run it, but according to official data measuring traffic, ERTFLIX received more than 6.3 million visits in December alone and cumulatively more than 23 million since June! A fact that makes it now the most popular domestic digital platform providing free movies, series and video on demand in general.
However, if anything has surpassed even the most optimistic forecasts of ERT's people, it is the huge upward trend of ERTFLIX, especially in the last few months. From August to date, the number of viewers who visit the platform daily via computer, tablet or mobile phone has more than doubled, while even more impressive is the increase that ERTFLIX shows in those who watch the platform daily through their TV sets. From 725,818 homes visited in September, in December more than 2.3 million viewers clicked the red button to watch a film, series, documentary or their favourite show on ERT.
A decisive role in the take-off of ERTFLIX - apart from the lock down of course - has been played by the three new ERT series («Say hello to Platanos», «Our Best Years», «Mama's Cake») which thousands of viewers watch after their first transmission on ERT and at the time they wish. However, tens of thousands of viewers also watch sports events, such as Formula 1 and the A1 Basketball Championship, which ERT has exclusively secured, while broadcasting all the games live not only on ERT3 but also on ERTSports channels, which are now broadcast by ERTFLIX.
The analytical data is equally impressive in terms of the percentage of viewers who return to ERTFLIX and prefer it to other platforms to watch movies, foreign series, documentaries, children's programmes, etc. In December the return rate reached 45% of total users which simply means that for 1 out of 2 viewers ERTFLIX has now become a favourite daily habit. Something that particularly pleases ERT's people as it confirms the effort made for the constant renewal of the platform's content, as well as the proportionality of ERT's technicians for the constant improvement in the ease of access from any device (computer, mobile, tablet and smart TVs).
ERTFLIX is available free of charge at https://www.ertflix.gr, and with the red button on smart TVs, as well as on mobile phones and tablets with the free ERTFLIX apps created for iOS, Android and Huawei mobile phones. Furthermore, it is now available for Samsung TVs of the last 5 years, after downloading the special Ertflix App. For those who have not yet connected their TVs to the platform, here are the videos that ERT has prepared with simple steps to enter the magical world of ERTFLIX.
